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How to Create Custom Visual Content on Limited Marketing Budgets

About the eBook

The cost of creating visual content for big brands has gotten out of control. Underlying this challenge are a number of related issues such as managing the complexity, efficiency, and effectiveness of content operations at scale.

The only way to be able to scale your content over the next few years without crippling your business with excessive costs is to focus on optimizing content operations, including every aspect of creation and production in the content supply chain.

Whether your content marketing budget is tied up in production, or you’re looking for new ways of cutting costs, this ebook will give you a better understanding of the challenges you need to address to dramatically improve your content economics.

You’ll learn

The biggest factors driving up the costs of content creation

Why content operations is at the middle of everything

Why the current state of content creation won’t scale