© 2017 Shutterstock, Inc.

How brands are disrupting ecommerce using visual content


About the webinar

The rise of vertically integrated ecommerce has produced an era of brands that are disrupting many industries and bringing in strong competition to long established players. Two important elements of success for these vertically integrated brands are strong visual content and highly efficient campaign optimization. What started with pioneers like Dollar Shave Club has grown to include brands in industries like mattresses, eyewear, cosmetics, luggage, fashion, and fitness to name a few.

In this webinar we’ll analyze how vertically integrated brands are disrupting their industries by excelling at blending visual content and campaign optimization. We’ll also be joined by marketing AI leaders Albert.ai to offer expertise on how artificial intelligence is changing how marketers optimize their creative and campaign performance.


You’ll learn:

  • Best content practices from leading vertically integrated brands
  • Why custom visual content increases reach and engagement among consumers
  • How artificial intelligence helps marketers optimize their creative and campaign performance
  • Strategies for successful vertically integrated marketing


Everything you need to know about the success of vertically integrated ecommerce


About your speakers

Paul Cowan is responsible for leading the global marketing efforts of Shutterstock Custom, bringing with him over 15 years of experience in brand marketing for B2C marketing organizations and consulting for some of the world’s largest brands. His start-up and founder experience provide the growth marketing and creative insights required to engage audiences in more unconventional ways.

Paul Cowan • VP Marketing, Shutterstock Custom 

© 2017 Shutterstock, Inc.

Charlie Guevara • Sr. Director of Strategic Partnerships, Albert.ai

Charlie brings his expertise with disruptive AI technology to work with brands such as Dole, Cosabella and Harley Davidson, helping them leverage Albert - the first AI Marketing platform for the enterprise, driving fully autonomous digital marketing campaigns. Charlie joined the Albert team after spending over 15 years working with brands and agencies to leverage various digital media and advertising solutions including programmatic platforms.