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How to Create Localized Visual Content at a Global Scale

Everything you need to know about how to create localized content at a global scale.

About the Webinar

Over the last few decades, the internet has significantly torn down virtual international walls. Mobile devices have only further connected people to content produced by some of the world’s largest brands.

But those people are consuming that content from within their own communities. Their cultural and societal values heavily influence how they respond to visual content.

Brand marketers need to shift their approaches to content creation. Cultural cues and nuances influence how visual content is processed by the mind, which in turn affect how people choose to engage with the brands who promote that content. You need to consider the cultural effect of your content if you want to develop a creative solution that scales.


How mobile and social news feeds have torn down virtual geographic borders

Why the idea of global content is a mythical and ineffective concept

The value of collaborating with localized creative talent to produce exceptional and culturally friendly visual content

Case studies and examples of visual content created at scale

I'm Daniel, the Product Marketing Manager at Shutterstock Custom. I spent my career developing marketing strategies for content marketing platforms. When I'm not working, I pretend I'm a chef.

About Our Presenter,

Daniel Hebert | Product Marketing Manager

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