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How to Create Seasonal Content for Different Audiences and Markets

Everything you need to know about creating seasonal content for different audiences, cultures, and environments.

About the Webinar

Seasonality influences what campaigns marketers choose to run and the types of content required to support those campaigns. Marketers run seasonal campaigns in markets all over the world, but must customize the types of content promoted in those markets and appeal to different audiences.

Localized cultures, nuances, environments, and holidays impact your plans for content. You need to consider each of these variables when developing seasonally-themed content.

In this webinar, you’ll learn how to create high quality custom content for seasonally-themed marketing campaigns. You’ll also learn about technological solutions that remove the strain from your limited creative resources so you can better customize your seasonal content.

The ways that mobile has made seasonal content more important than ever 

Why content customization is so important for effective seasonal marketing

How technology helps you create more custom seasonal content 

Case studies and best practices for more effective seasonal campaigns

Alex is responsible for managing the content strategy and implementation for marketing. He is an expert on how our solution fits with brands and understanding customer pain points. Prior to Shutterstock Custom, Alex comes from an experienced B2B marketing background with roles spanning account management, product marketing, and content development at businesses in big-box retail, social media analytics, and public relations.

About Our Presenter,

Alex Direnzo | Content Strategist


You'll Learn