© 2017 Shutterstock, Inc.

How to include more videos in your digital advertising


About the webinar

Video content is most likely to be consumed over other formats, and studies show that people are more likely to remember 70% of content they both see and hear. That’s why brands place premiums on videos that can be used in social and digital advertising. Videos can both capture people’s attention and improve brand recall.

There’s a generational shift towards visual intelligence. People respond to more visual storytelling formats as opposed to standard text or still content formats. Marketers with aggressive new business targets need videos to increase awareness, stimulate genuine interest in their products, and motivate consumers to give their business to the brand.

You’ll learn:

  • Best practices and success stories
  • The types of videos that best resonate with viewers
  • Why custom video content improves brand awareness and audience engagement
  • How to capture people’s attention with video and increase social shares


Everything you need to know about scaling video content creation to reach your audience.


© 2017 Shutterstock, Inc.

Paul Cowan is responsible for leading the global marketing efforts of Shutterstock Enterprise, bringing with him over 15 years of experience in brand marketing for B2C marketing organizations and consulting for some of the world’s largest brands. His start-up and founder experience provide the growth marketing and creative insights required to engage audiences in more unconventional ways.

Paul Cowan - VP, Enterprise and SMB Marketing at Shutterstock

About your speaker