© 2017 Shutterstock, Inc.

Scaling branded content creation and management


About the webinar

Content drives marketing success these days. Even though companies are investing more than ever creating it, many are watching the return on their creative investments decline year over year.

In this webinar, we’ll be joined by Webdam to explore the challenges, solutions, and value behind scaling content creation and distribution in an enterprise business. We’ll also be offering practical tips on how you can implement better content creation and organization processes to get your 2018 calendar off to a strong start.


You’ll learn how to:

  • Write briefs that lead to authentic content
  • Develop a consistent visual brand identity
  • Scale-up content creation and make it manageable
  • Use permissions and request automation to give easy, controlled access 
  • Streamline workflows by connecting content to people and platforms
  • Enable end users with easy file conversion and cropping


Practical tips on implementing better content creation and management processes.


© 2017 Shutterstock, Inc.

Co-hosting webinar with:

Paul Cowan is responsible for leading the global marketing efforts of Shutterstock Custom, bringing with him over 15 years of experience in brand marketing for B2C marketing organizations and consulting for some of the world’s largest brands. His start-up and founder experience provide the growth marketing and creative insights required to engage audiences in more unconventional ways.

Paul Cowan • VP Marketing, Shutterstock Custom 

About your speakers

Mike is responsible for connecting Webdam with our markets, customers and stakeholders. He is a tech-industry marketing veteran specializing in cloud solutions for analytics, collaboration and customer experience. Mike has more than 20 years’ experience as an operational marketing executive – most recently with Market Metrix, where he helped improve monthly inbound leads by 300% and grow the year-over-year sales pipeline by 400%.

Mike Waite • VP Marketing, Webdam