© 2017 Shutterstock, Inc.

Visual content benchmarks for 2018


About the webinar

Shutterstock Custom is fortunate enough to have unique insight into what types of visual content our brand and agency customers are producing every year. The data we collect through our platform and creative brief intake forms provides an unmatched perspective on visual content benchmarks and trends. This year, we took a deep look into the data within our platform to create our inaugural visual content benchmark report.

In this webinar, we’ll explore our findings from 2017, and present visual content trends collected from over 400,000 pieces of content. Collectively, all of this content represents thousands of creative briefs from hundreds of brands and agencies.

You’ll learn:

  • Content production trends by industry
  • Digital channel usage for visual content
  • Visual content format trends
  • Creative concept preferences
  • Branding specification trends


Insights collected from thousands of creative briefs for custom visual content.


© 2017 Shutterstock, Inc.

Alex is responsible for managing the content strategy and implementation for marketing. He is an expert on how our solution fits with brands and understanding customer pain points. Prior to Shutterstock Custom, Alex comes from an experienced B2B marketing background with roles spanning account management, product marketing, and content development at businesses in big-box retail, social media analytics, and public relations.

Alex Direnzo • Content Strategist

About your speaker